The cycling industry is caught amidst the whirlwinds of post-pandemic trials. John, a prominent industry figure, has ignited a ‘Dust-Up’ with his controversial view that the industry is broken.
Learning from Past Mistakes
His plea to the industry is clear – learn from past mistakes and adapt to the new era of potential tariffs and economic uncertainty. The industry needs a radical shift towards denser, more efficient models and away from the traditional, sprawl-oriented approach.
A Call to Action for Startups
This presents an opportunity for startups to step in and revolutionize the industry. With a fresh perspective and innovative ideas, startups could be the key to revitalizing the cycling industry. Read on to explore how you could be part of this exciting journey.
